Throughout the history of commerce, consumers have always been price sensitive. Its prices that often determine which vendor a customer selects. Its prices that forge loyalty. And it's prices that shape how customers view different brands.
Large retailers like Walmart and Target thrive on low price models. Customers flock to these stores because they know they can purchase products at the lowest prices possible. Small local businesses often crumble because they can't compete.
I've seen one of your products elsewhere, do you price match?
Before delving into the specifics of developing a strategy, let's begin by highlighting the difference between best price guarantees and price matching policies. They are very similar in nature, but have a couple of distinct traits.
With a best price guarantee, a company promises they have the best price on the market. In other words, they are constantly studying the competition and lowering their price so they'll be the low cost leader. However, in the instance that a customer finds a better price within a certain period of time after purchase, the company will honour that price and generally throw in a discount or perk. In other words, the best price guarantee protects the customer after purchase.
Make sure your burner cap is not loose. If you have sealed burners, make sure the burner cap is seated properly, not tilted, and does not wobble. You need to make sure the cap matches the burner. You may have one or more burners that are of different sizes.
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